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Defining a strategy of adaptation

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These forecasts which make professionals both dream and tremble at the same time have provoked reactions, in particular from Véronique Cayla, the managing director of the National Film Centre (CNC). According to her, “the prospects of the dematerialisation of films and the simultaneity of distribution are a worrying development, with the disappearance of the media and competition of all means of distribution. On an economic and cultural level, it's a step backwards in comparison to a world of diversity of content (500 different films in cinemas in Paris, for example) and format.” Retaining a chronology of media to ensure the stability of films and access to films, as well as the transparency of markets and receipts, while at the same time maintaining a cap on a cultural policy of cinema are the three ambitious aims of the CNC to cope with the challenge of digital cinema.

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