NonStop and Sandrew Metronome renew partnership
by Annika Pham
The two Scandinavian distribution groups Non Stop Entertainment and Sandrew Metronome (SM) have renewed their partnership initiated in 1998, which gives SM the right to launch on DVD and video all NonStop Entertainment titles in Sweden, Norway, Denmark and Finland starting this month.
«We are happy that our profitable long-time partnership with NonStop Entertainment will continue», said Eivor Zimmerman, Head of acquisitions for Sandrew Metronome International. «NonStop Entertainment’s films are targeting the well-educated quality audience and fit very well with Sandrew’s general line-up».
SM is indeed a key DVD/video distributor of quality arthouse (including European) films in the Nordic countries through its partnerships with other Nordic distributors such as Triangel Film in Sweden, Oro Film in Norway or Camera Film in Denmark.
According to Ignas Scheynius, MD for NonStop Entertainment, his company is expanding rapidly and will have in 2006 as many as 30 titles to offer the Nordic DVD and video audience via SM’s distribution network. Those include the Golden Globe winner Paradise Now [+see also:
trailer
film profile], Me and You and Everyone Else, The Beat That My Heart Skipped [+see also:
trailer
film profile] which NonStop Entertainment released theatrically in Sweden last Friday 13th, and Lemning set to open on March 24th in Swedish cinemas.
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