Sophie Scholl – The final days
by Annika Pham
The first test case focuses on the German film Sophie Scholl -The Final Days [+see also:
trailer
film profile] by Marc Rothemund, which has just been selected to compete for an Oscar in the Best Foreign Language Film category. The film also won three awards at the last European Film Awards including a Best Actress Award for Julia Jentsch.
The challenge with Sophie Scholl was to market a film that has no major marketing hooks but follows similar subject content as recent international successes Oliver Hirschbiegel’s Downfall [+see also:
film review
trailer
interview: Bernd Eichinger
interview: Joachim Fest
interview: Oliver Hirschbiegel
film profile] and Roman Polanski’s The Pianist [+see also:
trailer
film profile]. Cineuropa took the opportunity to examine how the domestic German distributor X Verleih and international sales agent Bavaria Film International worked together with the film’s producers to maximise the earning potential of the film both nationally and internationally.
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