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BERLINALE 2007 Market

An increasingly refined EFM


The EFM (European Film Market), a major meeting point for the film industry directed by Beki Probst (see interview), continues to be an elegant and functional event, held in official partnership with the London outfit Arts Alliance Media (a regular collaborator of the EFM that has accepted to be the exclusive partner for 2007 and 2008).

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In terms of capacity, the EFM takes place in the magnificent Martin-Gropius-Bau and the office spaces of the Potsdamer Platz, home to 259 companies from 46 countries. A total of 878 buyers have already been accredited to view the 702 films on offer this year – figures that reflect the market's overall growth.

Not satisfied with the significant changes made last year (see news), this year EFM organisers are proposing some additional new developments, especially more screening theatres, which currently number 31.

Professionals will also have access to three new video studios in the Marriott Hotel, which will be an important meeting point. The new Gropius Mirror, a chic 1920s-style restaurant, was also designed to whet the participants' appetite for networking.

The several meetings proposed by the EFM include debates on digital technology organised by the AAM and Screen International, the Works in Progress forum and the screening of a selection of films entitled Straight from Sundance, in collaboration with the US festival.

(Translated from French)

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