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Adopt a film with SelfCinema


The simple and courageous idea behind SelfCinema-adopt-a-movie, the distribution company made up of audiences - in the sense that it is cinemagoers themselves who, pre-buying tickets for a film, "convince" Italian exhibitors to screen them - has in the association’s first two months of activity sparked much interest and many expectations, in this delicate moment of Italian distribution.

SelfCinema has received support from institutions – including the Turin Film Museum, the national film archives of Bologna, the Cultural Council of the Lazio Region – film school and university departments, exhibitors and independent theatre programmers, film clubs and cultural associations, and bookstores and venues that offer tickets for pre-sale.

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This tremendous backing, along with the collective desire for Selfcinema to become a formal structure within the market, has given rise to the need for an official presentation to the press and film world.

On Thursday, February, 22 at Rome’s Casa del Cinema, a discussion on distribution will be held by Marco Lodoli (writer and film critic), Giulia Rodano (cultural councilor of the Lazio Region); Francesco Di Pace (head of film programming for RAI 3 and director of the Venice Film Festival Critics Week section), Fabio Fefé (Circuito Cinema), Silvio Bozzi and Antonio Greco (SelfCinema), Pietro Reggiani and Antonio Ciano, director and producer of L'estate di mio fratello, the first film to be "adopted" by Selfcinema.

The discussion will also include the screening of a 12-minute excerpt of the film, which picked up a Special Mention at the Tribeca Film Festival in New York and Montreal’s Festival du Monde.


(Translated from Italian)

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