Pathe, BSkyB team up for The Cottage
British comic horror film The Cottage [+see also:
film profile] will enjoy a simultaneous release on DVD and on satellite broadcaster BSkyB’s Pay Per View (PPV) service Sky Box Office and online Video On Demand (VOD) service Sky Player.
The Cottage will be available for a four-month period and will be available to BSkyB’s 8.8 million subscribers for £3.99. Earlier this year, BSkyB had paired with Artificial Eye to release Fatih Akin’s The Edge Of Heaven [+see also:
interview: Fatih Akin
interview: Klaus Maeck
film profile] (focus) simultaneously in cinemas, pay TV and VOD. They had also tied up with Momentum for the simultaneous DVD/PPV release of Vegas Baby.
Pathe UK Managing Director Cameron McCracken said, “As the on-demand market evolves, we have to evolve, too. Testing the waters with a day-and-date DVD/PPV/VOD release for a mainstream title like The Cottage will hopefully enable us to draw the conclusion that the narrowing of windows can enhance rather than undermine commercial returns.”
Sky Movies and Sky Box Office Director Ian Lewis added, “This deal with Pathe is another move in the right direction. This can only be great news for our customers, who are increasingly able to see titles like ‘The Cottage’ much closer to their theatrical release. There have been a number of positive steps recently within the U.K. film industry toward compressing the current windows, and this deal with Pathe is another move in the right direction.”
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