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BOX OFFICE Belgium

Loft tipped to become best-performing local film

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Loft tipped to become best-performing local film

The burning question in the Belgian film world this autumn is will Erik Van Looy’s Loft [+see also:
trailer
film profile
]
become the best-performing Belgian film of all time (in terms of admissions)? Nothing is certain yet, but all the indicators are there.

To everyone’s surprise, the film continues to fill theatres and, during the long armistice weekend, it outstripped its fearsome rival, Quantum of Solace [+see also:
trailer
making of
film profile
]
. Between November 5-11 (i.e. its third week on release), Loft garnered 144,200 admissions in Flanders, compared to a "mere" 125,000 amassed by James Bond, even though the latter was launched on a larger print run.

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Much like last week, according to Loft distributor Independent Films, all screenings sold out, as a tidal wave of viewers hit theatres.

What’s surprising is that audience figures are showing no signs of slowing down: on Sunday, November 9, Loft achieved its best box office results so far. Not only is the film among the top 10 Flemish titles with the highest number of admissions, but it is also the film to have most rapidly reached the 500,000 viewers mark.

Despite this dazzling start, it remains to be seen whether Van Looy’s film outperforms Stijn Coninx’s popular hits of the late 1980s, including Koko Flanel (1m admissions), particularly as the film market has become much more competitive in the last 15 years or so. The phenomenal success of Welcome to the Sticks [+see also:
trailer
film profile
]
in France proved this, as the title just fell short of surpassing Titanic. Therefore, all bets are still on for Loft.

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(Translated from French)

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