08/04/2009

FindAnyFilm.com, the UK Film Council’s (UKFC) film search engine, has crossed one million visits within just 10 weeks of being launched. Slumdog Millionaire [+see also:
film review
trailer
interview: Danny Boyle
film profile] and The Reader [+see also:
trailer
film profile] are amongst the top searched for British films.

Of particular interest to consumers has been the Alert Me feature, where users will be sent an alert as soon as their film of choice becomes available in the UK on their chosen format. Over 43,000 alerts have been requested so far, of which 60% are for films to watch/download online.

FindAnyFilm.com was launched to encourage audiences to enjoy films in high quality, legitimate formats – since the British economy loses millions due to illegal downloading. With all available formats listed for each film, audiences get an easy choice of legitimate available formats.

FindAnyFilm.com was developed by British digital agency Blue Barracuda, who also markets the site through a mixture of search, display and industry partnerships. The company’s CEO Martin Talks said, “FindAnyFilm shows that by taking a strategic approach to projects ensures they deliver above expectations. In FindAnyFilm’s case, we will wonder how we ever lived without it.”

UKFC Head of Distribution and Exhibition Peter Buckingham said, “We set out to help more people find and enjoy more films and these results are testament to us getting there. It’s exciting to see so many people responding to the site and we aim to help many more people find the film they want to watch in the UK.”