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Marketing

10 articles available in total starting from 03/06/2003. Last article published on 28/04/2008.

Wolfsberg and Swedenborg launch new venture

Annakarin Wolfsberg, former head of Trust Film Sales, has teamed up with veteran publicist Ylva Swedenborg to create Swedenborg & Wolfsberg, a new promotion agency specialising in smaller...  

28/04/2008 | Marketing | Sweden

Over £100,000 in P&A support to Them

In its latest round of support, the UK Film Council’s Prints & Advertising Fund has awarded £100,343 to David Moreau and Xavier Palud’s horror film Them (see article), to be released by Metrodome...  

19/12/2006 | Marketing | UK

Placing your product in a Christmas film

Playstation, mineral water, insurance companies, cars, credit cards: Italian Christmas releases are full of brand names, proving that, after an enormous delay, product placement has finally...  

13/12/2006 | Marketing | Italy

UK FC awards £317,000 in P&A support

Andrea Arnold’s Red Road and Paul Andrew Williams’ London To Brighton are among 12 feature films that were awarded a total of £317,000 in Print and Advertising (P&A) support from the UK Film...  

20/11/2006 | Marketing | UK

UK FC P&A Fund supports Crime Novel

Icon Distribution was awarded £150,000 from the UK Film Council’s P&A Fund towards the release of Michele Placido’s award-winning film Crime Novel on November 3. Icon will be able to expand the...  

23/10/2006 | Marketing | UK

Spaghetti for Napoleon

An attractive plate of pasta bearing the Pastificio Garofalo label appears in a scene in N.: Napoleon & Me . The first example of Italian product placement set in a historical context (the 1800s)...  

12/10/2006 | Marketing | Italy

Finance and cinema in one place

An advertising campaign that simultaneously promotes a financial product and a film: inspired by the co-marketing techniques successfully implemented in US advertising for some time now, Ducato...  

09/10/2006 | Marketing | Italy

AIP Filmitalia: CEO Adriana Chiesa steps down

Adriana Chiesa Di Palma has stepped down as board member and CEO of AIP Filmitalia, citing as her reason the financial cuts to the agency whose job it is to promote the Italian film and...  

03/02/2006 | Marketing | Italy

The MiBAC backs Don’t Tell

The General Direction for Cinema of the Ministry of Culture (MiBAC), along with Cinecittà Holding, have approved special financing for the marketing of Don’t Tell (o.t. La bestia nel cuore) by...  

12/01/2006 | Marketing | Italy

Changes at UIP & 01

After the departure of Laura Crivellaro, for personal reasons, there’s a new director leading the marketing department at UIP. He’s Massimo Proietti, who comes from 01 Distribution, and he’ll be...  

03/06/2003 | Marketing | Italy

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