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Marketing / Italy

6 articles available in total starting from 03/06/2003. Last article published on 13/12/2006.

Placing your product in a Christmas film

Playstation, mineral water, insurance companies, cars, credit cards: Italian Christmas releases are full of brand names, proving that, after an enormous delay, product placement has finally...  

13/12/2006 | Marketing | Italy

Spaghetti for Napoleon

An attractive plate of pasta bearing the Pastificio Garofalo label appears in a scene in N.: Napoleon & Me . The first example of Italian product placement set in a historical context (the 1800s)...  

12/10/2006 | Marketing | Italy

Finance and cinema in one place

An advertising campaign that simultaneously promotes a financial product and a film: inspired by the co-marketing techniques successfully implemented in US advertising for some time now, Ducato...  

09/10/2006 | Marketing | Italy

AIP Filmitalia: CEO Adriana Chiesa steps down

Adriana Chiesa Di Palma has stepped down as board member and CEO of AIP Filmitalia, citing as her reason the financial cuts to the agency whose job it is to promote the Italian film and...  

03/02/2006 | Marketing | Italy

The MiBAC backs Don’t Tell

The General Direction for Cinema of the Ministry of Culture (MiBAC), along with Cinecittà Holding, have approved special financing for the marketing of Don’t Tell (o.t. La bestia nel cuore) by...  

12/01/2006 | Marketing | Italy

Changes at UIP & 01

After the departure of Laura Crivellaro, for personal reasons, there’s a new director leading the marketing department at UIP. He’s Massimo Proietti, who comes from 01 Distribution, and he’ll be...  

03/06/2003 | Marketing | Italy

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