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Aviva Silver - Head of Unit MEDIA Programme

Industry report - European Policy

Aviva Silver The MEDIA Programme challanges in 2010

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Interviewed by Cineuropa during the presentation of the Lux Prize at the European Parliament, the Head of Unit MEDIA Programme talks about the priorities of the Programme for 2010 – digitalisation, extension of the MEDIA Mundus Programme, private funding – and of the financial problems she will face in the following months.

See also the other interviews:

- Viviane Reding - European Commissioner for information society and media

- Leonard Orban - European Commissioner for multilingualism

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