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Aviva Silver - MEDIA Programme Head of Unit

Berlinale 2010

Aviva Silver discusses at the 60th Berlin Film Festival about the new challenges concerning the MEDIA Programme and the new members

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Aviva Silver discusses at the 60th Berlin Film Festival about the new challenges concerning the MEDIA Programme and the new members. The Head of Unit points out in first place to "reinforce the industrial base of the MEDIA Programme. We need to look up the way the audiovisual landscape has changed".

The second question Aviva Silver talks about is how to extend the current MEDIA Programme, a European-based programme, to new members. "We need to look internally in the Commission, in the line of enlargement, as to how we could extend the existing MEDIA Programme to perhaps the Balkans, using the help of the Directorate General for enlargements". She finally concludes: "It is an important new direction we need to look at in the context of the education and culture Directorate General where the programmes are often opened to more member states".

• See also the videos of Berlin Film Festival 2010:

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