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Maurice Wheeler - Digital Outlook, marketing expert

Industry report - Animation

Interviewed at the Cartoon Master in Murcia in April 2009, Wheeler explains the television market and the way broadcasters are reacting to the Internet competition

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Maurice Wheeler is presenting the way Internet can increase animation brands. As time progresses and we all consume different media during our life styles, we have to think of a whole variety of ways of telling a story and the different opportunities you have to talk to somebody. There is a variety of different media who play different parts in the journey, so that you can drive people through the journey using different elements. We have TV, press, events and point of sale. It is important to understand the strengths of each media and how to use them in the different parts of the journey. Obviously digital plays all parts of the journey and there is a reason why digital is so special, mostly because it's consumed in a multiple different types of mindsets.

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