Cineuropa talked to Wallimage director Philippe Reynaert at Cannes Film Market's NEXT pavilion.

Philippe Reynaert introduces us to Wallimage, describing it as a classic production company that has, for several years, been increasingly interested in new distribution and promotion methods, such as smartphone apps and websites, etc. It has already created "Expérience Interactive" following regional cooperation with the north of France, which supports new digital distribution methods. Wallimage sees the new distribution channels as a way of funding the cinema of the future.