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EURO FILM FEST

Hannes Aaava • Head of Press and Communications, Tallinn Black Nights

“Social media are so saturated these days that we try to keep our content relevant”

Hannes Aava, head of Press and Communications at the Tallinn Film Festival, describes their strategies to boost the visibility of the festival (partners, magazines, news media) and underlines the main role of social media

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Hannes Aava, head of Press and Communications at the Tallinn Black Nights, describes their strategies to boost the visibility of the festival (partners, magazines, news media) and underlines the main role of social media. He adds that challenges change every year and that today they have to work with different scenarios because of the pandemic.

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