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CANNES 2025 Marché du Film

Sten-Kristian Saluveer • Head, Cannes Next

"The point for us in Cannes is not to talk about innovation, but to make it something you can feel and touch"

by Ana Stanic

CANNES 2025: The expert discusses the platform, which has become a seismograph for the cultural shifts triggered by artificial intelligence, immersive media, and digital tools

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Sten-Kristian Saluveer, as Head of Marché du Film's Cannes Next, does not curate stars but systems and spaces where technological innovation meets cinematic practice. The platform has become a seismograph for the cultural shifts triggered by artificial intelligence, immersive media, and digital tools — it’s less about forecasting the future of cinema and more about enabling spaces where that future can take shape, by bringing together filmmakers, tech pioneers, and academic voices.

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