In November 2014 the iconic club Madame Jojo’s in London's Soho closed its doors. This event was interpreted by many as the death knell of Soho. The film is about gentrification – a process in which a district with a diverse spectrum of residents changes into a zone dominated by the middle class and its taste. This process is affecting many large cities all over the world. The gentrification of Soho affects the LGBT community and its drag queen sub-culture, for which Madame Jojo's was home. It's like "turning the lights off on Broadway", people are saying. The film explains the importance of protecting the cultural heritage and identity of places that are extremely important to local communities.