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"Este movimiento sigue creciendo con nuevos miembros y socios, ya que damos la bienvenida a los profesionales de todos los países"

Informe de industria: Iniciativas ecorresponsables y sostenibilidad

Caroline de Chantérac • Experta, Screens of Tomorrow

por 

Hemos hablado con la especialista francesa, que nos explica los esfuerzos del movimiento para conseguir inclusividad y sostenibilidad en la producción de cine y televisión

Caroline de Chantérac • Experta, Screens of Tomorrow

Este artículo está disponible en inglés.

Ahead of this year’s Cannes Film Festival and its Marché du film, we spoke to Caroline de Chantérac, Head of Culture Programmes at Spark News and member of the new movement Screens of Tomorrow. Our conversation focused on the initiative’s main goals and its concrete efforts to promote  inclusivity and sustainability.

Cineuropa: Could you please introduce Screens of Tomorrow? What is your main mission?
Caroline de Chantérac:
Screens of Tomorrow is a movement initiated by 100 French audiovisual and film professionals who want to tell stories highlighting a more inclusive and sustainable society. Among our members are Mediawan, Banijay, Canal+, Pathé, Haut et Court, France TV, Nord Ouest, Arte, TF1, Newen, Ubisoft, Echo studio, Secoya… Together, they have co-constructed a new tool: the Screens of Tomorrow guide.

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What kind of professionals does this guide aim to intercept and how can it be accessed?
Created by and for TV and film professionals, this guide serves as a means to reconsider writing and storyline development routines to create new reference points for viewers. It includes a questionnaire to reassess writing automatisms without hindering their creativity, as well as a resource centre giving access to studies and expert advice on social and environmental issues. 

Three versions of the guide are available for writing, production, and distribution professionals, so everyone can take action within their own context as part of a collective, industry-wide approach. It has been available in open source in French since December 2022 on www.lecrandapres.com and we will release the English version on www.screensoftomorow.com after our talk in Cannes on 18 May.

What will be the topics taking centre stage during the Cannes talk?
The conference will welcome four professionals with different backgrounds: producer Carole Scotta; writer-director Jack Cooper Stimpson; Lucy Stone, of Climate Spring (an association which accompanies story lines development about climate change), and Julie-Jeanne Régnault, Secretary General of the European Film Agency Directors Association (EFAD). They will share their expertise on how social and environmental issues can be integrated into fictional narratives, and will present several European initiatives which are part of this industry’s evolution. 

Could you elaborate on the production questionnaire? How is it structured and what are its main goals?
The production and direction questionnaire is the most complete one because it concerns all the steps of film creation. Five themes are addressed by the questions. The first three focus on the narrative: the characters’ profile, the characters’ quest, and the societal model. Then there are questions on the sustainability of the shoot, because it’s very important to limit its environmental impact. The last questions are about the impact campaign to set up actions about the film’s subject in real life and call viewers to action. The main goal is to encourage exchange and discussion between all crew members to create a ‘global dynamic.’

Are you open to expanding your movement? If so, what kind of partners are you looking for?
This movement keeps growing with new members and partners. Professionals based in any country are welcome. They can access the tool open source on the two websites and share it among their networks and team members. The more this tool is shared and used, the more fiction [filmmaking] will integrate more sustainable and inclusive representations.

Is there anything else you’d like to tell our readers?
Let’s meet in Cannes and get ready to discover the Screens of Tomorrow guide from 18 May.

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