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MIA 2023

Informe de industria: Tendencias del mercado

La Asociación de Productores Audiovisuales italiana presenta el nuevo informe sobre producción audiovisual nacional en el MIA

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El valor total de las inversiones en producciones originales italianas en 2022-2023 ha sido de 1.800 millones de euros, y las hechas en plataformas lineales, de casi 1.000

La Asociación de Productores Audiovisuales italiana presenta el nuevo informe sobre producción audiovisual nacional en el MIA
Chiara Sbarigia, presidenta de la Asociación de Productores Audiovisuales italiana (APA), durante la presentación del informe (© MIA)

Este artículo está disponible en inglés.

In the morning of the closing day of the MIA - Mercato Internazionale dell’Audiovisivo di Roma, Chiara Sbarigia, President of the Audiovisual Producers Association (APA) presented the 5th Report on National Audiovisual Production for the 2022/2023 season. Intervening during the presentation were Lucia Borgonzoni, State Under-Secretary at the Ministry of Culture; Eleonora Andreatta, Vice President of Italian Originals at Netflix; Antonella d’Errico, Executive Vice President of Content at Sky Italia; Antonella Dominici, Senior Vice President of Streaming for Sud Europa, Middle-East and Africa of Paramount+ and Pluto TV; Gina Nieri, Mediaset Board Member, and Giampaolo Rossi, General Director of RAI.

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Amongst the most significant numbers presented in the Report, it emerged that in the 2022/2023 season, the total value of investments into original Italian productions (in all genres) amounted to €1.8 billion, and that investments in linear platforms (free or requiring payment) was around €1 billion.

Chiara Sbarigia then declared: “The constant growth of online content is today worth about a third of that of television. Fiction films and series for TV and VOD constitute the main genre per volume of investment (55%) but we have noticed an important increase for documentaries and animation, mainly in the VOD segment.”

As for entertainment, the data reveals that in the 2022/2023 period, the hours offered as first viewings on linear channels (16.855) increased, marking a growth of +7% compared to the 2021/2022 season. Compared to the previous season, OTT services also showed good growth, in terms of hours (+5%) and titles (+9%), "rewarding in particular the independent production model (+24% in titles and +30% in hours)."

At the same time, adaptations of international formats are growing both in terms of titles (+11%) and in terms of hours (+39%), in particular thanks to talent shows, reality TV, dating shows and the factual genre.

Italian formats sold abroad, by contrast, register only a marginal growth (only two more titles compared to the previous season). Regarding documentaries, a small growth is in evidence in terms of hours (+4% for a total of 555 hours) and a minar fall in titles (-1%, for a total of 231 titles).

A slight decrease is also evident in the amount of content broadcast by linear networks (183, -9%) accompanied by an increase of hours of programming (442, +5%). Also revealed is “a significant increase of documentaries for OTT platforms (48, +41%), which, however, focus on shorter formats, with a substantial retention of hours (93, -2%)."

Within the kids segment, the Report highlights that animation represents ¾ of the offer and that the genre that grows the most is the scripted format (namely film and series). In particular, “productions or co-productions in which national production entities have an important role account for 15% of the offer for children,” while “in the scripted offer, series excel, with 56 titles (48%) and 548 hours (79%), which remains stable and favours the short series format, most popular amongst the OTT.”

In terms of genre trends, drama is growing slightly (+4 titles, +3% hours), comedy is retreating (-3 titles, -10% hours vs. 2021/2022) and teen and coming-of-age content is exploding (+11 titles, +62% hours), and is predominantly serial and predominant in OTT catalogues.

Finally, talking about the data relative to the workforce of the sector, Sbarigia explained: “As far as employment figures are concerned, almost 117,000 workers are involved in the audiovisual sector. Compared to the 2021 data, an overall dynamic of +4.7% was recorded. Self-employment is the item that registered the highest result (+9,8%), followed by outside employees (+8,6%), administrators (+2,4%), employees (+0,6%), in contrast to the substantial stagnation of entrepreneurs."

The Report on National Audiovisual Production was completed by APA in collaboration with various research institutes, amongst them eMedia, Ce.R.T.A - Centro di Ricerca sulla Televisione e gli Audiovisivi dell’Università del Sacro Cuore di Milano, and Symbola.

The study can be seen here.

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(Traducción del italiano)

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