08/02/2011

Film Marketing Workshop. Más de 30 productores y profesionales del cine de todo el mundo se reunieron en Luxemburgo para conocer mejor las estrategias de marketing de cine.

During the five-day workshop, participants attended a series of lectures by a panel of experts on the different stages of the marketing process and several private tutorials in which they presented their own projects and asked for expert advice. EAVE also offered a case study of Swedish blockbuster Easy Money [+lee también:
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ficha de la película] (Snabba Cash), with its producer, to discuss the film’s domestic marketing strategies and define various, even alternative strategies for its foreign releases.

Siga leyendo el informe aquí.