Last week, Apple TV+ announced the making of a new French haute-couture drama, titled La Maison. Created by showrunners José Caltagirone and Valentine Milville, the show is based on an original idea by executive producer Alex Berger. Fabrice Gobert (The Returned) and Daniel Grou, alias Podz (Lupin), are attached to direct.

The ten-episode, one-hour family drama is set within a contemporary French iconic fashion house. It promises to offer “an immersive look behind the scenes of the ever-evolving world of fashion, aspirational French elegance and luxury, and the lives of its powerful families”. Principal photography is currently under way in Paris.

In detail, the series zooms in on the family dynasty of an iconic fashion house thrown into scandal and reinvention by a viral video featuring star designer Vincent LeDu (Lambert Wilson), leaving his family’s legendary haute-couture house hanging by a thread. Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Zita Hanrot) to save and recreate the century-old Maison LEDU, as they claim their rightful place in both the LeDu family and the fashion world.

The other confirmed cast members include Carole Bouquet (En Thérapie), Pierre Deladonchamps (Stranger by the Lake [+lee también:
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entrevista: Alain Guiraudie
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entrevista: Justine Triet
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ficha de la película]), Florence Loiret Caille (The Bureau [+lee también:
entrevista: Frédéric Lavigne
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entrevista: Davy Chou
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La Maison is being co-produced by Apple TV+ and TOA – The Originals of America (USA) together with studio TOP – The Originals Productions (France). The release date is yet to be confirmed.