András, the burnt-out CEO of an advertising agency seeks to give new meaning to his life as a novelist. He has high literary aspirations but his book is a miserable flop. He deeply despises Kata, who gets to be a celebrated author with her esoteric best seller. At first their dislike is mutual but then András realises his book might become successful if he is seen together with Kata, and photos of the pair start rolling on social media. Can love develop if a man seeks the company of a woman only because she is popular?