Dossier industrie: Europa Distribution envisage l'avenir du marketing numérique
Bilan 2017 : croissance pour l'industrie du film européenne
- En anglais : L'UNIC (Union internationale des cinémas) a publié des chiffres provisoires sur les entrées et les recettes enregistrées en Europe l'année dernière
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While some data remains to be collated and figures for certain territories are based only on initial estimates, the overview provided by UNIC represents the first wide-ranging assessment of the performance of the European cinema sector in 2017. More detailed final data on the performance of each territory will be released in Spring 2018.
European cinema-going in 2017
2017 was another year of growth for the European cinema industry. While total admissions for EU Member States (where data was available) decreased slightly by 0.6 per cent compared to 2016, total admissions for all UNIC territories increased by 2.1 per cent, totalling more than 1.3 billion visits to the cinema.
This increase was the result of both cinema operators' continued investment in audience development initiatives and a slate of highly successful local films across Europe. As has been the case for previous years however, box office was mainly driven by international titles, including, but not limited to, Beauty and the Beast, Despicable Me 3, Star Wars: The Last Jedi, The Fate of the Furious and Pirates of the Caribbean: Dead Men Tell No Tales.
Once final box office figures for all UNIC territories are available, total box office revenues will be shared.
Successful results in France, UK and Russia
Despite a slight 1.8 per cent decrease in admissions, France experienced its third-best performance of the past 50 years, bolstered by successful local films Raid Dingue [+lire aussi :
fiche film] and Valerian [+lire aussi :
fiche film]. Similarly, the UK enjoyed a record-breaking year (box office +2.5 per cent / admissions +1.4 per cent) as did Russia, reaching over 200 million admissions for the first time to become the biggest UNIC territory in terms of admissions.
Germany experienced mixed results following a disappointing 2016, with a strong 3.2 per cent increase in box office while admissions grew by 1.0 per cent. This was despite the success of local production Fack Ju Göhte 3, which also made it to the box office top five in Austria, where total box office was -1.9 per cent and admissions -3.6 per cent. In comparison, Switzerland experienced a stable year (box office +0.8 per cent / admissions +0.8 per cent) with the help of local production The Divine Order [+lire aussi :
interview : Petra Volpe
Varying fortunes in Southern Europe and Scandinavia
While Portugal enjoyed another year of growth (box office +5.6 per cent / admissions +4.4 per cent), Spanish cinema operators finished 2017 just shy of the symbolic mark of 100 million admissions, with a local animation film Tad, the Lost Explorer, and the Secret of King Midas [+lire aussi :
fiche film] in the box office top five. Following a positive 2016, the Italian industry suffered from a lack of highly successful local and international titles (box office -11.6 per cent / admissions -12.4 per cent).
Turkey continues to grow at an exponential rate (box office +25.9 per cent / admissions +22.1 per cent) with national productions dominating the box office. Greece enjoyed a stable year (box office +0.9 per cent / admissions +0.7 per cent), adding to the positive results witnessed in the region and the renewed success of cinemas in the wider Balkans, including Bosnia-Herzegovina (box office +21.0 per cent / admissions +17.8 per cent) and Croatia (box office +5.8 per cent / admissions +5.7 per cent).
As has often been the case, local productions were amongst the most successful films of the year in all four Scandinavian countries. Nevertheless, varying results were experienced, as Denmark (box office -4.1 per cent / admissions -7.4 per cent) suffered another year of decline, while Norway's negative results (box office -8.3 per cent / admissions -10.3 per cent) followed a record-breaking 2016. On the other hand, Finland experienced a fantastic year (box office +8.8 per cent / admissions +3.0 per cent) with a local production leading the box office once again.
Assertive Central and Eastern European markets
The cinema industry in several Central and Eastern European territories continues to experience growth, as once again highlighted in 2017. Poland recorded another record year (box office +10.8 per cent / admissions +8.7 per cent), with three local films ranked in the box office top five for a market share of 23.2 per cent. In Slovakia, admissions increased by more than one million, as the Czech Republic enjoyed its second-best performance of all time despite a slight decrease of 0.3 per cent in box office and 2.5 per cent in admissions. Romania (box office +14.0 per cent / admissions +11.3 per cent), Bulgaria (box office +4.7 per cent / admissions +0.8 per cent) and Hungary (box office +4.1 per cent / admissions +1.9 per cent) all experienced similarly positive results. The same trend could be observed in Ukraine, a territory represented by UNIC since June 2017, where provisional figures indicate a 32.2 per cent growth in box office and admissions.
Admissions per capita, European film share, outlook for 2018
Admissions per capita for all UNIC territories (where data was available) remained at 1.6 visits per year. France and Ireland (both at 3.3) experienced the highest rates of cinema-going.
Due to incomplete figures for several countries, it is too early to assess the total market share for European films in 2017. Turkey (56.7 per cent), France (37.4 per cent) and Finland (28.0 per cent) experienced the highest national films' market share across UNIC territories.
The industry looks forward to a busy and exciting release schedule in 2018, full of promising European as well as international titles.
Here are the tables with tentative market performance indicators for 2017 (where available) and the chart of top five films across UNIC territories.
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