Bull Run [+lire aussi :
bande-annonce
fiche film] is the first film to be completely tokenised in the blockchain, and its budget was amassed in less than 24 hours through the private sale of the $BULL token. The following day, pre-production was able to commence on this original documentary with a touch of comedy, whose own funding process is explained in the movie itself. The feature is taking part in the new competitive Órbites section of the Cinema Jove Festival, the 38^th edition of which is set to unspool in Valencia between 22 June and 1 July.

The storyline introduces us to a film director who gets hooked on trading cryptocurrencies during the pandemic. When her father and her husband trick her into going to see the psychologist in order to be treated for her addiction, she decides to regain her family’s trust by making a documentary about cryptocurrency mania.

This is the second feature by Ana Ramón Rubio, who ventures into the forbidding world of cryptocurrencies in order to analyse whether they will represent the revolution that will alter the financial system for good. She does so from the standpoint of her own outrageous personal experience, that of a filmmaker who gets addicted to something that lies at completely the opposite end of the spectrum to art: cryptocurrency trading. She also talks about market cycles, speculation and the sociological implications of adopting this new technology. The shoot for the film, which is being produced by Cosabona Films, took place in Spain, Argentina, El Salvador, Mexico and Venezuela.

Ana Ramón Rubio received the CIMA-PNR Award for Best Director of a Feature in 2019 and the Award for Best Documentary at the Arizona International Film Festival for Almost Ghosts, about the ghost towns along Route 66, and with her series We All Wanted to Kill the President, she garnered three nominations for the Academy of Web Television Awards in the USA.

In her own words, “When the lockdown was announced, I began to invest in cryptocurrencies through force of habit, because other friends of mine were doing so, but I began to discover the incredible universe that was being created around the crypto ecosystem, and I became obsessed with it.”

You can watch our exclusive trailer below: