Europa Distribution is set to attend the 30th edition of the New Nordic Films market, held from 20-23 August during the Norwegian International Film Festival in Haugesund. Celebrating its enduring partnership, Europa Distribution will host an open panel titled "Around The World In 80’: The Distribution and Promotion of Nordic Films Internationally," which will feature case studies on the release of Nordic films in Europe and beyond. This initiative offers an exclusive platform for independent film publishers and distributors to collaborate, exchange strategies, and broaden their horizons on the promotion and reception of Nordic films globally.

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On Thursday, 22 August, around twenty Europa Distribution members and many more film professionals from various countries will meet at Haugesund Public Library for an open panel discussion. Distributors Albert Yao (Swallow Wings Films, Taiwan), Laura Čadek Plačková (Aerofilms, Czech Republic) and Anne Marte Nygaard (Arthaus, Norway) will present case studies on the international release of Fallen Leaves [+lire aussi :
critique
bande-annonce
fiche film] by Aki Kaurismäki. The panel will offer a comparative analysis of their release strategies, covering key areas such as acquisition, marketing, press engagement, release planning, and audience reach, both theatrically and online. They will discuss how they tailored their approaches to fit the specific needs of their regions. Moderated by Petri Kemppinen, an international film and TV financier, producer, and consultant, the conversation will delve into broader themes, including the evolution of market trends, strategic adaptations for different cultural contexts, and the evolving role of promoters and curators of Nordic films.

In addition to this panel, distributors will participate in festival activities, including the Nordic Co-production Market, Market Screenings and Work in Progress, One-on-One meetings, in line with the partnership between Europa Distribution and New Nordic Films.

Throughout the rest of 2024, Europa Distribution is committed to hosting a series of workshops and events tailored for distributors and film industry professionals. Upcoming engagements include the Venice Production Bridge from 29 August to 3 September, which will feature a joint working group session with producers. It will be followed by participation at the San Sebastian International Film Festival from 22-26 September, where distributors will gather for a closed workshop on marketing and a working session with sales agents. Additionally, Europa Distribution has recently launched the latest editions of its EDMentorShe and Distributors on the Move Programmes, furthering its dedication to supporting and enhancing the film publishing and distribution landscape.