The latest merger in the Nordic market, Reinvent Yellow, has boarded Rocky the Troll and will begin pushing international sales for it at the upcoming American Film Market, unspooling from 11-16 November. The new family adventure flick is being produced by the team behind Troll (2022), reportedly the most-watched non-English-language film on Netflix. Variety first reported the news.

Directed by Andrea Eckerbom and penned by Edward A Dreyer, the story centres on Gaia, a 12-year-old girl who discovers that her great-grandfather’s rock collection is, in fact, a clutch of troll eggs. When one of them hatches, she forms a bond with the newborn creature, drawing her into an adventure as external forces threaten both her world and the trolls’ secret existence.

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The film is being produced by Terje Strømstad, Kristian Strand Sinkerud, Espen Horn and John M Jacobsen for Oslo-based firm Motion Blur, with backing from FilmInvest, the Norwegian Film Institute, SF Studios and REinvent.

Speaking about the project, Rikke Ennis, deputy CEO of Reinvent Yellow, said: “Rocky the Troll is a dream project for Reinvent Yellow. It’s as close as you can get to the iconic family films we cherish from the 1980s, such as E.T. and Gremlins. With Motion Blur and the Troll team behind the movie, we have no doubt that it will be a smash hit, combining great ambition with excellent execution. We are already seeing overwhelming international interest in the project.”

Helene Aurø, chief sales officer at Reinvent Yellow, added: “We see Rocky the Troll as one of the most commercially promising family adventures in years – it has all of the ingredients necessary for strong international sales and long-lasting audience appeal. Launching it at the AFM is the perfect opportunity to share our excitement with global partners.”