The film market in Italy has remained stable in 2025. According to Cinetel data, presented this morning in Rome and based on a sample of 1,366 cinemas and 3,579 screens, in the year which has just ended, the Italian box office took a total of €496,552,723, with 68,361,056 cinema admissions. This result is in line with both the previous year (with revenue up 0.5% and admissions down 2%) and with 2023 (revenue up 0.2% and admissions down 3.2%), and national cinema contributed to this outcome significantly: in total, Italian film now accounts for 32.7% of earnings and 33.3% of admissions, having taken over €162.4 million in revenue and having sold 22.7 million cinema tickets, which is the best result since 2016.

Leading the revenue rankings for national production is Checco Zalone with his long-awaited return to film, Buen Camino (released on 25 December), which earned €36 million (accounting for 22.2% of total Italian production; to date the film has almost earned 60 million in takings) and recorded 4.4 million admissions in the final 7 days of the year. Next on the podium are Madly [+lire aussi :
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fiche film] by Ferzan Ozpetek (€9.8 million; 1.3 million admissions). The biggest earner overall was Buen Camino, followed by Lilo & Stitch (€22.3 million; 3.1 million admissions), Madly, Avatar: Fire and Ashes (€17.3 million; 1.8 million admissions) and Zootropolis 2 (€16.6 million; 2.1 million admissions).

US film, which led the pack nationality-wise in 2025, took a total of €201,484,025 (accounting for 40.6% of box office takings, down 24.7% on 2024) with admissions numbers equating to 26,965,174 (accounting for 39.4% of total tickets sold, which is down 25.9% on 2024). On the heels of American and Italian film are British film (€77.9 million, equating to a market share of 15.7%), French production (€22.2 million: a market share of 4.5%) and Japanese cinema (€10.4 million: a market share of 2.1%).

In 2025, 1,002 new titles were distributed in cinemas for the first time (an additional 61 titles on 2024), 462 of which were Italian productions or co-productions (up 29 on 2024), accounting for 46.1% of the total share (versus 46% in 2024), while 540 of these titles were foreign productions (up 32 on 2024), accounting for 53.9% of the market share (versus 54% in 2024). In total, 96 titles earned over 1 million euros each in 2025: 59 taking between 1 and 3 million, 14 between 3 and 5 million, 16 between 5 and 10 million, 5 earning between 10 and 20 million, and 2 titles taking upwards of 20 million euros.

The leading distribution firm in 2025 was Walt Disney Italia with total earnings of 107.5 million euros (for a box office market share: 21.7%), followed by Eagle Pictures (60.7 million; 12.2% market share), Warner Bros. Italia (52.8 million; 10.6% market share), Universal Pictures (52.4 million; 10.6% market share) and Medusa Film (51.8 million; 10.4% market share).