This year’s NEM Dubrovnik, the major TV industry event in Central and Eastern Europe (CEE), is set to take place from 9 to 12 June and promises to be its most expansive edition yet, welcoming more than 1,000 participants and representatives from over 300 companies. More than 70 speakers will take part in sessions covering topics such as content monetization, advertising dynamics, the evolution of live broadcasting rights, and the shifting roles between traditional and digital players.

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Keynote speakers and panelists will delve into some of the sector’s strategic challenges. The session “Windowing, Exclusiveness and Distribution Deals: Buyer’s Nightmare or Opportunity”, will examine how current practices in content acquisition and licensing are limiting innovation and risk-taking. Meanwhile, Bob McCourt, COO for Commercial and International at Fremantle, will deliver a keynote titled “The Power of Global TV Brands”, offering insights into Fremantle’s formats including, Got Talent, Baywatch, and their global resonance.

Additional panel highlights include “FTA vs. Pay-TV Channels vs. Streamers: The Battle for Live Events?”, which will dissect the shifting dynamics of exclusive rights to sports and cultural events, and the increasing presence of streamers in this space. In connection with this panel, a dedicated focus will address the logistical challenges of broadcasting the Olympic Games across multiple platforms and territories.

The evolving role of public service broadcasters will be in the spotlight with the session “Leadership in Public Media Services”, shedding light on the challenges faced by executives in public media. Other featured Q&As include Bartosz Witak of BBC Studios and a joint session with Deniz Şaşmaz Oflaz and Jamie Cooke from Warner Bros. Discovery titled “One size does NOT fit all: Max is going glocal”, detailing the company’s regional strategy and the significance of strategic partnerships.

Piracy and content protection will be tackled in the session “Piracy and Profit Loss: Effective Antipiracy Strategies in TV Industry”, which will assess the impact of illegal content distribution and potential mitigation strategies across technological, legal, and regulatory frameworks. A discussion titled “Streamers are Becoming Operators and Operators are Becoming Streamers?”, will explore the growing convergence of linear channels and streaming platforms.

Advertising will also take center stage in the panel “TV Ads vs. TV Digital Ads”, introduced by Google and Omdia, examining how CTV, FAST, AVOD, and SVOD are reshaping the ad economy. The future of European content will be explored in “Europe’s Audiovisual Future: Do e have the necessary conditions to succeed?”, offering a timely debate on the impact of the AVMS Directive and its forthcoming revision next year. Other sessions include “How inflation affects already expensive content”, which will look at how rising costs are influencing content budgets and strategies, and “Viaplay and Pickbox: Partnering for growth in Southeast Europe”, presenting a successful case of regional collaboration and audience expansion.