The second edition of the Madrid Audiovisual Investment Forum, organised by the Madrid Audiovisual Cluster, took place last Wednesday. Its programme featured round tables on bank financing for the audiovisual sector, sessions on alternative financing, specialised funds and investment vehicles linked to technological transformation.

The first panel bought together Pedro Martín from CREA SGR, who explained how guarantees work and how they help reduce financial risk, and Eduardo Gómez from CaixaBank, who outlined specific bank financing instruments available to production companies and sector businesses. Clara Lago, from Caballo Films, contributed the business perspective on real financing needs, while Kiko Martínez, from Nadie es Perfecto, advocated for financial structures adapted to production cycles and rights retention.

The section dedicated to non-bank financing examined alternatives to traditional credit and ways to boost projects through flexible and innovative structures. Patricia López, from Sego Creative, discussed new financial structuring formulas and the importance of designing tailor-made schemes that combine different instruments and adapt to the nature of each project. Jesús Martínez, from Moby Dick Film Capital, explained hybrid financing models and private investment mechanisms, emphasising how combining private capital, tax incentives and alternative formulas can improve a project’s viability and attractiveness for investors.

Antonio Manso, from Be&Jing Capital, focused on specialised investment solutions, highlighting the professionalisation of financial vehicles and the need for solid structures that inspire confidence and ensure sustainable profitability. Salvador Molina, from the Madrid Capital FinTech Cluster, closed the round table by addressing the key role of financial technology in diversifying resources.

The dialogue then turned to specialised funds, analysing the role of sector-specific investment vehicles as fundamental tools for professionalising and scaling up audiovisual financing. The panel included María Coronado, from the Spanish Society for Technological Transformation (SETT), who presented the public strategy to stimulate the sector, outlining priority areas aimed at strengthening competitiveness, promoting technological innovation and attracting international investment. Alfonso del Río, from Culture Cap 7 Fund, explained the fund's investment approach, focused on audiovisual projects with global potential.

In a final presentation, María Coronado returned to delve deeper into SETT's direct investment instruments and their role in strengthening the audiovisual ecosystem, explaining how these tools aim to facilitate access to financing and support projects with growth potential and international reach. Merche Herranz, from La Zona, shared her business experience collaborating with public investment, highlighting the value of cooperation between the public and private sectors in promoting solid, sustainable projects. Roberto Butragueño, from Elamedia, analysed the impact of financial backing on corporate growth, stressing how strategic investment can support the expansion and consolidation of companies in the sector. The closing remarks were delivered by Javier Hernández Sánchez, from CaixaBank, who emphasised the importance of strengthening collaboration between public administrations, financial institutions and private investors in order to consolidate stable, competitive financing tailored to the audiovisual industry.