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CANNES 2007 Market

Cinando announces two digital alliances

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The Marché du Film – Festival de Cannes and Arts Alliance Media announced a digital B2B services partnership which offers buyers and sellers instant access from anywhere in the world to watch films and projects for sale.

This new B2B Video-on-demand (VoD) tool, named Vizumi Pro, replaces the sending of screeners. “It’s a cost effective way to provide instant delivery, control of viewers permissions, traceability of viewings, and a high level of security as well as eliminating shipment costs” adds Jérôme Paillard, Executive director of the Marché du Film. Cinando.com members will have the films they select available directly at one click.

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Arts Alliance Media will be responsible for digitising, encrypting and securely delivering content (feature films, promos and trailers) to viewers online.

The Vizumi Pro service is being made available for a platform fee of 550 euros per film title which covers 3 different versions per title (feature, promo/short and trailer). An introductory offer of one free film will be available to the first 200 sales companies to subscribe.

Another partnership has been signed between Cinando and the ISAN International Agency enabling each new project entered in cinando.com to get an ISAN number as an additional complimentary service offered to producers. ISAN (International Standard Audiovisual Number) is to film what ISBN is to book. ISAN, an ISO standard, gives registered film content a unique, permanent, internationally recognized reference number, identifying the work and its related versions at every point of its lifecycle.

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